Welcome to Liv & Elle

About Us

Liv & Elle is a custom apparel brand that celebrates HBCUs, Black excellence and Black joy for all ages. Featuring original designs and licensed collegiate wear, each item is made with a mission to provide joy in all forms through apparel.

Black woman-owned, mom-owned and HBCU grad-owned, the owner of Liv & Elle, Kamirria Wallace, is a proud graduate of Howard University. Named for her daughters, Olivia & Noelle, in efforts to continue building HBCU legacy, her ties to the HBCU community has connected scholars and alumni across generations.

How It Started

What started as an extracurricular activity for a crafty mom, quickly grew into an apparel brand filled with joy, pride, and love. Today, we’re proud to run Liv & Elle as a full-time venture

Whether you came here looking to support for yourself, for gifting or looking to partner, THANK YOU for being here! We are grateful for our many supporters who proudly wear the Liv & Elle brand.

Our Mission

Our mission is to provide JOY in all forms through apparel. Our vision is to promote confidence, pride and radiance while celebrating thriving families, Black pride, and HBCU love. Featuring original designs and a range of apparel types, each item is made with love for all ages.  


After the opportunity to work with thriving black-owned small businesses and up and coming organizations, we’ve launched Liv & Elle Shop as an extension of the Liv & Elle brand.

This custom design shop offers wholesale opportunities, brand collaborations and merchandising strategies for small businesses. Send a message to hello@livandelle.com to connect!
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